PROJECT

The creation of the Flavors of Maré project, with culinary training workshops for women from Maré, in 2010, marked the beginning of a larger initiative by Redes da Maré to link territorial development with culinary activities. Following the training, Flavors of Maré introduced another aspect: the catering service, an income-generating initiative where the women offer catering services to institutions, universities, and private demands. They also provide scheduled home delivery of their recipes and treats, as well as corporate kits for gifting.

 

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Photo Captions 01 and 02:
Culinary workshop and full utilization of ingredients in partnership with the Women's House, benefiting families involved in the Impact of Lives project.

FLAVORS OF MARÉ TRAINING

It all began with a demand from mothers of students at CIEP Operário Vicente Mariano, at Baixa do Sapateiro, for culinary workshops. This initiative eventually led to the creation of Flavors of Maré, a project that connected territorial development with culinary activities. Starting in 2010, professional qualification courses in basic and advanced culinary skills were offered, teaching recipes and techniques that reclaimed the culinary culture of Maré while promoting healthy, organic, and sustainable eating habits. Within this training, there are also workshops on Gender and Citizenship and Entrepreneurship, where participants are encouraged to reflect on autonomy, self-esteem, and their role in society. The participants are also motivated to explore new professional strategies, including starting their own businesses individually or collectively, to increase their income and that of their families. In 13 years of operation, Flavors of Maré has trained over 1,000 kitchen assistants, 80 kitchen staff, supported 200 individuals in job placements or mentored their businesses, and provided qualifications to 1,000 more women, opening up new paths and improving the quality of life for women in Maré. The project is now based at the Women's House of Maré.

 

CATERING FLAVORS OF MARÉ

The second arm of Flavors of Maré gradually developed into a social business. The catering service not only operates in the food and beverage sector, providing catering services to institutions, universities, and private demands, but also engages in significant events such as WOW Rio 2018, Milan Pact 2019, Sustainable Turn, Rock in Rio 2019 (providing 3,000 Maré snacks), and the World Beach Tennis Championship in 2021 (providing 2,000 meals over 7 days). The service also offers direct sales of its treats and menus through home delivery, including breads, jams, sauces and menus with recipes produced in an artisanal manner, using fresh ingredients without additives, and embracing the culinary memory of the Northeast, which is at the heart of Maré's cuisine. The profits from product sales ensure the financial independence of the women's collective within the catering service and also support the sustainability of the Flavors of Maré culinary workshops. With the onset of the COVID-19 pandemic in 2020, the catering service extended its reach to the 'Maré Says No to Coronavirus' campaign by producing and delivering 120,000 meals (300 meals/day) to vulnerable individuals in the territory between 2020 and 2021. Through this experience, Flavors of Maré introduced the theme of food security and nutritional safety, as well as harm reduction practices, into its methodology. Monthly, 20 students produce 100 meals, which are distributed at the Normal Space to the homeless population of Maré.

 

Photo 1:
Cooking workshop and full utilization of food, in partnership with the Women’s House of Maré, for the families supported by the Life Impact project under the Education axis.

Photo 2:
Meal production during the ‘Maré Says NO to Coronavirus’ campaign, carried out from the food security front.

TEAM

Coordinator:Mariana Aleixo

Culinary Instructors: Michele Gandra, Livia Santos, Adriana Moreno, Elma Asha

Cooks:Josefa Pereira, Sandra Barbosa, Célia Syllva, Rita de Cássia, Ellen Machado, Joyce ferreira, Tatiana Lima, Tetê Therans

Marketing: Ana Beatriz Giacomo 

Producer: Rayanne Felix 

Nutritionist: Verônica Pires 

 

SPONSORS

Instituto Assaí + Assaí Atacadista

Rotary Club do Rio de Janeiro

L'Oreal Fund For Women

Nesst

Santander

INSTITUTIONAL AND LOCAL PARTNERS

Conexão G


Casa Residências

BeeGreen

San Chef

Mesa Brasil

Filone

Casas Maranguape de Louças

  

CATERING CONTACT

E-mail: maredesabores@redesdamare.org.br

Telefone: (21) 3105-5569

Whatsapp: (21) 97016-6803

facebook: @MaredeSabores

Instagram: @maredesabores 

 

Photo 1:
Acarajé with jerked beef vatapá

Photo 2:
Rabada with angu

HIGHLIGHTS

2021

Flavors of Maré was included in the inaugural edition of #50Next by The World’s 50 Best Restaurants, a list of individuals worldwide shaping the future of gastronomy.

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2020

Through the initiative "Flavors and Cares," Flavors of Maré participated in the "Maré Says No to Coronavirus" campaign, producing and delivering more than 65,000 meals to vulnerable individuals in the territory, since the beginning of the pandemic. | The Basque Culinary World Prize, awarded by the Basque Culinary Center - a significant culinary university based in the city of San Sebastián, in northern Spain -, selected the "Flavors and Care" initiative as one of the 10 global actions deserving an honorable mention for the accomplished social work.

2018

Flavors of Maré participated in the first edition of the Women of the World Festival in Latin America.

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2017

Best Practices Award by Caixa Econômica Federal

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2016

In partnership with Afonso França Engenharia, L’Oréal, and Associação Horizonte, Flavors of Maré launched the project "Breaking Barriers," providing culinary and entrepreneurship training to one hundred women. It was also the year of the creation of the Women’s House of Maré, located at Parque União, where the current headquarters of the project is situated.

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2015

The event Favela Food, whose first edition took place in 2015, involved 16 bars/restaurants from Maré, spread across different communities within the territory. Each establishment highlighted a specific dish or snack. Over the course of two months, Maré residents, visitors from outside, and a specialized jury could vote for the best dishes and snacks. Approximately five thousand ballots were collected, demonstrating the success of the event. It not only promoted local cuisine and its traditions but also broke symbolic barriers of the region, encouraging people from both within and outside of Maré to explore the different communities. The festival was sponsored by the 2013-2014 edition of Rumos Itaú Cultural and partnered with the Escola de Cinema Olhares da Maré (ECOM), Escola Popular de Comunicação Crítica (ESPOCC), and Mórula Ideias, Mídia e Conteúdo.

2012

Award Objetivos do Milênio - ODM Brasil 4th edition by the General Secretary of the President of the Republic in partnership with the United Nations Development Programme (PNUD).

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2011

Certification from the Banco do Brasil Social Technology Award. | Flavors of Maré occupied a space at Lona Cultural Hebert Vianna, at Parque Maré.

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2010

Creation of Flavors of Maré at Ciep Vicente Mariano, in Baixa do Sapateiro, Maré.

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